It's the classic setup: someone at school got something cool, and now it's the only thing

It happened again. Your child materialized at your elbow with that particular gleam in their eye—the one that means

It's 8 p.m. on a Tuesday, and your child has discovered yet another product that will, according

It happens every time we scroll through product listings together. My daughter spots something with a suspiciously high color count

There's a particular energy kids bring when they've found something on the internet that they absolutely

Your child appeared at your elbow this morning with a YouTube video open and that particular gleam in their eye.

You're scrolling through your phone when you hear it: 'Dad, can we get the Slime Making Kit?

It started innocently enough. A YouTube algorithm, a TikTok rabbit hole, something on a friend's birthday wishlist. Now

It started, as these things do, with a YouTube video. Then a TikTok. Then your child casually mentioning—three times