My daughter burst into the bathroom while I was brushing my teeth, phone in hand, eyes wide with the kind of discovery usually reserved for finding out penguins can't fly. 'Dad, we need THIS toothpaste. It's NATURAL and tastes like ACTUAL strawberries!' I looked at my boring mint tube, sighed, and opened another Amazon tab.

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Kid
This is made by Tom's of Maine and it doesn't have any scary chemicals and it tastes like strawberries and ALL my friends have it!
Dad
Sweetie, toothpaste is toothpaste. As long as it has fluoride and you actually use it...
Kid
But Dad, this one is NATURAL! And look - it has 4.6 stars! That's almost perfect!
Dad
Okay, that's... actually pretty impressive. Let me look into this.

What Is It?

Tom's of Maine Kids Strawberry Toothpaste is fluoride-free natural toothpaste that tastes like actual strawberries instead of that weird fake fruit flavor most kids' toothpaste has. It's made with natural ingredients and comes in a tube that won't make your medicine cabinet look like a toy store exploded.

What Does the Internet Think?

With 4.6 stars across 19,000 reviews, this isn't just parent wishful thinking - kids actually like brushing with this stuff. Parents consistently mention that their kids stopped fighting bedtime tooth brushing, and many note it doesn't have that artificial aftertaste that makes kids gag. The overwhelmingly positive feedback suggests Tom's cracked the code on making natural taste good. ★★★★½ across 19,000 reviews.

✅ Yes.
★★★★½ 4.6 stars  ·  19,000 reviews

Look, I was ready to dismiss this as overpriced hippie toothpaste, but 19,000 people can't all be wrong. If it gets your kid to brush willingly and doesn't taste like punishment, that's worth its weight in gold. Plus, knowing it's natural means one less thing to worry about when they inevitably swallow half the tube. Sometimes the fancy option is just better.

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💡 We Have Something Like That At Home

Colgate Kids Strawberry Toothpaste
Standard drugstore option that still tastes like strawberries but costs less.
See more like this on Amazon →