What soft cooler should I get for under $50?

Get a Coleman soft cooler for under $50 — it’s the right call. You don’t need a rotomolded hard cooler for a picnic; those start around $100. A Coleman 24-can or 30-can soft cooler keeps drinks cold for a few hours, is easy to carry, and costs $25–$40. Just watch the zipper, but Coleman’s are decent for the price.