Home / Music / Does great music need marketing?Music linernotes album music led-zeppelinDoes great music need marketing?No. Led Zeppelin IV proved great music doesn’t need marketing — the band replaced their names with runes, refused interviews, and still sold over 37 million copies worldwide. Search Amazon As an Amazon Associate I earn from qualifying purchases.Related NotesExploreExploreExplorePrevious How did 'War Pigs' by Black Sabbath originate and what was its original title about?Next Did Deep Purple expect "Smoke on the Water" to be a hit?