6 Things to Know About Palmolive’s 72% Bigger Bottle

  1. The bottle is 72% larger, but it contains the same amount of soap concentrate as the smaller version.
  2. The extra volume is just water, so you get no additional cleaning power.
  3. You pay more for the bigger bottle, not for more soap.
  4. This is a common dilution trick used to make a product seem like a better value.
  5. Check the number of ounces of concentrate, not the bottle size, to compare value.
  6. If you want more soap, buy two smaller bottles instead of one oversized one.

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