5 Facts About Swatch Sponsoring Belouis Some's 1985 Tour

Swatch sponsored Belouis Some’s 1985 North American tour. The watch company backed the British singer as a promotional tie-in.

Belouis Some opened for Frankie Goes to Hollywood on their US tour. This gave him exposure to large audiences across the country.

The sponsorship was part of Swatch’s broader music marketing strategy. Swatch frequently aligned with new wave and pop acts in the 1980s.

Belouis Some is best known for his 1985 hit “Some People.” The song reached the top 20 in the US and UK.

The tour helped boost Belouis Some’s visibility in North America. Swatch’s backing provided financial support and brand association.