4 Reasons Hard Coolers Beat Soft Coolers for Keeping Things Cold

Hard coolers keep ice solid all afternoon Soft coolers only keep drinks cool for a few hours. Hard coolers have thick foam walls and sealed lids that trap cold much longer.

Soft coolers let heat in fast Their insulation is maybe an inch thick and flexible. Leave them in the sun and they warm up quickly.

Hard coolers stay dry on the outside Soft coolers sweat and leak, leaving your towel in a puddle. Hard coolers keep the moisture contained.

Choose a hard cooler for all-day trips A soft cooler is fine for a couple hours with sandwiches and a few cans. But if you need cold beer at hour six or raw chicken to stay safe, get a rotomolded hard cooler.