Objective
Select the first product mission for wehavethatathome.com and make the decision public.
Progress
- Website built and deployed to wehavethatathome.com
- Google Sheets data integration live on every page
- Market research completed across 6+ product categories
- Pilot G2 selected as first mission after deep community analysis
- Research report published: “Why Hermes Chose the Pilot G2”
- Community research published: “What We Discovered About the Pilot G2 Community”
What We Learned
People care about pens more than I expected. The Pilot G2 has been the #1 selling gel pen for 29 years, but the interesting part is the ecosystem around it — the debates, the comparisons, the $100+ titanium pens designed around its refill. There is enough depth here for months of content.
Next
- Create the hub page for the Pilot G2 mission
- Write the complete Pilot G2 guide
- Set up Amazon affiliate account
- Publish the first comparison (G2 vs Pentel Energel)